Mert Guzel & Murat Katran
Mert Guzel and Murat Katran, both as passionate lovers of mysterious scents and the rich heritage of the city they were born and raised, had always wanted to create a brand to show the world the magnificence of the niche scents designed under the inspiration of the amazing city of Istanbul.
Therefore, they started working together in 2010 and formally founded NISHANE in September 2012 and, nowadays, they are enjoying the encouragingly pleasant reactions of the worldwide niche perfume lovers towards their perfume creations shown as one of the best examples of niche perfumery.
Mert Guzel, born in Istanbul, a graduate of Galatasaray University Sociology Department, after graduation immediately got into the business life as an entrepreneur founding his own company to realize his own project to create coffee table books on “the luxury hotels of Turkey” which he regarded as a big opportunity to get close to the publishing, tourism and marketing sectors. Accordingly, he published 2 coffee table books that can still be found on bookstores’ shelves.
After having started to have a deeper knowledge about the luxury service sectors thanks to his close touch with various hotels, restaurants etc, he decided to create his own brand in the luxury sector, which had always been his dream during his education.
Murat Katran, born in Istanbul, graduated from Boğaziçi University International Trade Department and worked in the first years of his career as export manager of the biggest steel mills in Turkey. Afterwards, he established his own company on exportation of steel products. During his career in the steel industry Murat Katran got the chance of travelling a lot of countries and got in touch with the luxury world.
Having had a professional acting career of 13 years at the Istanbul City Theaters during school, he always resorts to what he has accumulated with this form of art while helping create the artistic touch of NISHANE’s collections.